The Snows of Kilimanjaro Free Essays

This paper breaks down three short accounts of Hemingway-The Snows of Kilimanjaro, Hills Like White Elephants, and Indian Camp by perusing them contrary to what would be expected. The point of this paper is to examine the narratives by re-understanding them and utilizing approaches that will give more prominent bits of knowledge and uncover new implications. The Snows of Kilimanjaro (Marxism) Marxism accepts â€Å"the genuine powers that make human experience [are] the financial frameworks that structure human societies† (Tyson 53). We will compose a custom paper test on The Snows of Kilimanjaro or on the other hand any comparative theme just for you Request Now Marxist analysis decides to concentrate all the more extensively on the way of life â€Å"economics [as] the base on which the superstructure of pocial/political/ideological truths is built† (Tyson 54). At the point when we discuss philosophy from a Marxist viewpoint we mean a conviction framework made by social molding (Tyson 56). It is these hidden, unavoidable, and here and there masked financial belief systems that shape our way of life which thusly shapes every one of us as people through social molding. In this manner, it is the â€Å"differences in financial class [which] separate individuals in manners that are substantially more critical than contrasts in religion, race, ethnicity, or gender† (Tyson 54). At the point when we discuss financial class we mean contrasts in monetary, social, and political force between individuals. Marxism gives us the terms bourgeoisie and low class, which in straightforward terms allude to the rich and poor people, individually. Be that as it may, Tyson says there are basically five diverse financial classes in America: the underclass, lower class, white collar class, privileged, and â€Å"aristocracy† (55). What's more, individuals are continually battling and battling to ascend the financial stepping stool as a feature of their social molding. â€Å"For Marxism, getting and keeping monetary force is the thought process behind all social and political exercises, including training, theory, religion, government, expressions of the human experience, science, innovation, the media, thus on† (Tyson 53). When taking a gander at â€Å"The Snows of Kilimanjaro† from a Marxist point of view, it is imperative to take note of the timeframe in which the story was composed and distributed. Despite the fact that the story happens in Africa it is dominatingly impacted by the characters’ encounters in American (and European) culture. Harry and Helen are (probably) American residents and along these lines their conduct has been formed by the overwhelming American belief systems of the mid 1930s, which include: classism, industrialism, rough independence, and the American dream. In â€Å"The Snows of Kilimanjaro† Harry can be viewed as a loyalist, he battled in the war; as a tough maverick, Helen â€Å"thought he did precisely what he needed to† (Hemingway 46); as a man living the American dream, ascending the social stepping stool, continually improving his social remaining in life by proceeding onward to ladies with more cash than the last, and getting a charge out of the â€Å"acquiescence in this life of lovely surrender† (47) and comfort; and as classist, despite the fact that Harry shares his wife’s cash he despite everything felt like â€Å"a spy in [the] country†¦[of] the very rich† (44). Harry typifies these American belief systems and they shape his way of life as an individual, despite the fact that at their root the philosophies are an aftereffect of the fundamental entrepreneur American monetary framework. We can likewise become familiar with a ton about the overarching belief systems from the story itself. All through the story Harry and Helen both yell requests to their camp and chasing bolster staff. Despite the fact that the care staff is apparently being paid however it merits bringing up that there is a class division between the advantaged couple and the laborers whose activity is to make their experience agreeable. Likewise there are various references to cash all through the content. Harry says to Helen it’s â€Å"[y]our ridiculous money† (Hemingway 41), and â€Å"[y]our cursed cash was my armour,† and â€Å"[y]ou rich bitch† (43). Harry additionally contemplates how he â€Å"had his life and it was finished and afterward he continued living it again with various individuals and more cash, with the best of similar spots, and some new ones,† and of the â€Å"very rich†¦which he despised† (Hemingway 44); and â€Å"this rich bitch,† and â€Å"[Helen] who had the most cash of all, who had all the cash there was† (45); and â€Å"because she was richer† (46); and â€Å"[t]he rich were dull and they drank excessively, or they played a lot of backgammon. They were dull and they were repetitious† (53). Harry likewise reviews a story wherein a person named Julian says â€Å"The extremely rich are not the same as you and me† and somebody reacts to Julian by saying â€Å"Yes, they have more money,† yet this squashed him since Julian â€Å"thought they were an uncommon stylish race† (Hemingway 53). These literary references manage the subject of cash, of financial aspects, of belief system, and classism. In any case, there is still progressively literary proof of the industrialist American belief systems present in the story. Another case of classist belief system incorporates Harry’s articulation to Helen â€Å"your own kin, your goddamned Old Westbury, Saratoga, Palm Beach people† (Hemingway 41). Furthermore, instances of consumerist philosophy can be viewed as Helen â€Å"had to make another life† so â€Å"she obtained him (Harry)† and â€Å"built herself another life† (Hemingway 46). The entirety of the above literary references are evidence of the basic monetary belief systems that shape the characters in â€Å"The Snows of Kilimanjaro† and outline the manners by which Harry and Helen esteem their products for their trade worth and sign-trade esteem. â€Å"For Marxism, a commodity’s esteem lies not in what it can do (use esteem) yet in the cash or different items for which it very well may be exchanged (trade esteem) or in the societal position it gives on its proprietor (sign-trade value)† (Tyson 62). Seen from this point of view Harry and Helen are utilizing each other’s sign-trade an incentive in their relationship, at the end of the day, they are flaunting their ownership of each other to society in a procedure called commodification. Commodification, or the utilization of sign-trade esteem, is actually what it implies when Harry depicts himself â€Å"as a buddy and as a glad belonging [of Helen’s]† (Hemingway 45). As we have seen there are numerous references in the story of â€Å"The Snows of Kilimanjaro† that shed light on the pertinent belief systems as appropriate to Marxist analysis. The belief systems of classism, nationalism, rough independence, industrialism, and the American dream are as transcendent today as they were in the 1930’s. Step by step instructions to refer to The Snows of Kilimanjaro, Papers

Samsung and Financial Crisis Case Study Essay Example

Samsung and Financial Crisis Case Study Essay USC Marshall School of Business Marshall Research Paper Series Working Paper MKT 16-10 Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers C. W. Park Marshall School of Business, University of Southern California Deborah J. MacInnis Marshall School of Business, University of Southern California Joseph R. Priester Marshall School of Business, University of Southern California Andreas B. Eisingerich Imperial College London Dawn Iacobucci Owen Graduate School of Management, Vanderbilt University This paper can be downloaded without charge from the Sociology Research Network electronic http://ssrn. com/abstract=1605782 1 Electronic duplicate accessible at: http://ssrn. com/abstract=1605782 1 Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers May 12, 2010 C. Whan Park Joseph A. DeBell Professor of Marketing ACCT 306C Marshall School of Business University of Southern California Los Angeles, CA 90089-0403 Phone: 213-740-7107; Fax: 213-740-7828 [emailprotected] usc. edu Deborah J. MacInnis Charles L. also, Ramona I. Hilliard Professor of Business Administration ACCT 306C Marshall School of Business College of Southern California Los Angeles, CA 90089-0403 Phone: 213-740-5039 ; Fax: 213-740-7828 [emailprotected]c. edu Joseph Priester Associate Professor of Marketing ACCT 306C Marshall School of Business University of Southern California Los Angeles, CA 90089-0403 Phone: 213-821-5649; Fax: 213-740-7828 [emailprotected] usc. edu Andreas B. Eisingerich Assistant Professor of Marketing Imperial College Business School Imperial College London, UK SW 7 2AZ Phone: +44(0)20-7594-9763; Fax: +44(0)20-7823-7685 a. [emailprotected] air conditioning. uk Dawn Iacobucci E. Bronson Ingram Professor in Marketing We will compose a custom exposition test on Samsung and Financial Crisis Case Study explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Samsung and Financial Crisis Case Study explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Samsung and Financial Crisis Case Study explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Owen Graduate School of Management 401 21st Avenue South Vanderbilt University Nashville, Tennessee 37203 Phone: 615-322-4075; Fax: 615-343-7177 Dawn. [emailprotected] vanderbilt. edu Forthcoming, Journal of Marketing Electronic duplicate accessible at: http://ssrn. com/abstract=1605782 2 Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers Abstract Research has not checked the hypothetical or down to earth estimation of the brand connection build comparable to elective develops, especially brand demeanor quality. The creators make theoretical, estimation, and administrative commitments to this examination issue. Thoughtfully, they characterize brand connection, articulate its characterizing properties, and separate it from brand demeanor quality. From an estimation point of view, they create and approve a stingy proportion of brand connection, test the presumptions that underlie it, and exhibit that it demonstrates the idea of connection. They additionally exhibit the united and discriminant legitimacy of this measure according to mark disposition quality. Authoritatively, they show that brand connection offers an incentive over brand demeanor quality in anticipating (a) consumers’ goals to perform troublesome practices (those they see as using buyer assets), (b) real buy practices, (c) brand buy share (the portion of a brand among straightforwardly contending brands), and (d) need share (the degree to which shoppers depend on a brand to address applicable requirements remembering those brands for substitutable item classes). Watchwords: Brand the board, shopper conduct, promoting procedure, brand connection, mentality quality Electronic duplicate accessible at: http://ssrn. com/abstract=1605782 3 Academic analysts and professionals in promoting have demonstrated critical enthusiasm generally in considering consumers’ connection to brands (Chaplin and Roedder John 2005; Park and MacInnis 2006; Schouten and McAlexander 1995; Thomson 2006). As a develop that portrays the quality of the bond associating the purchaser with the brand, connection is basic as it should affect practices that cultivate brand gainfulness and client lifetime esteem (Thomson, MacInnis, and Park 2005). Simultaneously, advertisers have since a long time ago summoned the builds of mentality valence and quality as key precursors to shopper conduct. Demeanor valence is characterized as the level of energy or antagonism with which a disposition object (here a brand) is assessed. Brand mentality quality is conceptualized as the inspiration or pessimism (valence) of a demeanor weighted by the certainty or sureness with which it is held, I. e. , the degree to which it is viewed as legitimate (Petty, Brinol, and DeMarree 2007). Solid mentalities result from effortful idea about the disposition object (Petty and Cacioppo 1986), regularly given its own importance. This effortful idea, and the certainty with which the mentality object is held, direct conduct. Brand demeanor quality has been appeared to anticipate practices important to firms, including; brand thought, expectation to buy, buy conduct, and brand decision (Fazio and Petty 2007; Petty, Haugtvedt, and Smith 1995; Priester et al. 2004). The rich history of research on brand disposition quality brings up issues about the requirement for a develop, for example, brand connection. Does connection offer some incentive past proportions of brand mentality quality? At present, the response to this inquiry is slippery, as research to date has not confirmed how brand connection and brand mentality quality vary adroitly or observationally. Nor has investigate separated what remarkable customer practices, assuming any, each predicts. The current research makes three key commitments appropriate to these issues. To start with, we separate the brand connection build from brand disposition quality adroitly, contending Electronic duplicate accessible at: http://ssrn. com/abstract=1605782 that the two builds have particular calculated properties and involve distinctive arrangement forms. Second, we approve this qualification experimentally, building up a novel scale that maps the theoretical properties of brand connection and evaluating its relationship to demeanor quality. Third, and most altogether, we observationally show that connection and disposition quality have unmi stakable social ramifications. Brand connection all the more precisely predicts goals to perform practices that use noteworthy buyer assets (time, money related, reputational). It is additionally a more grounded indicator of real customer practices than is brand demeanor quality. These impacts are seen as far as purchaser buy conduct, brand buy share (I. e. , decision among straightforwardly contending brands), and need share (I. e. , decision among brands focusing on comparative needs), and they are watched significantly subsequent to controlling for shopper idleness (I. e. , past practices) and other potential variables. Past their hypothetical hugeness, our outcomes have critical administrative ramifications, proposing that brand connection fills in as a definitive goal for client brand connections. To the extent we know, this is the primary article to look at this different arrangement of social results from brand connection and it is the first to exhibit these impacts corresponding to demeanor quality. Theoretical Distinction between Brand Attachment and Brand Attitude Strength Attachment Although inquire about has analyzed connection in relational settings, look into in advertising recommends that customers can likewise create connections to commercial center substances, including item marks (Fournier 1998; Keller 2003; Schouten and McAlexander 1995), superstars (Thomson 2006), and unique belongings (Ball and Tasaki 1992; Kleine and Baker 2004). Prominently, in spite of 5 the developing prevalence of the connection build, the theoretical properties of this develop stay subtle. Applied properties. Brand connection is characterized as the quality of the bond interfacing the brand with oneself. Reliable with connection hypothesis (Mikulincer and Shaver 2007), this bond is exemplified by a rich and available memory arrange (or mental portrayal) including musings and sentiments about the brand and the brand’s relationship to oneself. Two basic components mirror the applied properties of brand connection: brand-self association and brand noticeable quality. Brand-self association. To start with, the possibility that connection includes a bond (with the brand included as a feature of oneself) recommends that a basic part of connection includes the subjective and passionate association between the individual and oneself, characterized here and somewhere else as brand-self association (Chaplin and Roedder John 2005; Escalas and Bettman 2003; Escalas 2004). By arranging the brand as a major aspect of oneself, a buyer builds up a feeling of unity with the brand, setting up subjective connections that associate the brand with oneself. In spite of the fact that subjective in its portrayal, this brand-self linkage is intrinsically enthusiastic (Mikulincer and Shaver 2007; Thomson et al. 2005), including bunch and possibly complex sentiments about the brand, including trouble and tension from brand-self partition, bliss, and solace from brandself vicinity, and pride from brand-self showcase. Shoppers can be associated with a brand since it speaks to what one's identity is (e. g. , a character premise) or on the grounds that it is significant considering objectives, individual concerns, or life extends (an instrumentality premise, Mittal 2006). Brand unmistakable quality. Notwithstanding brand-self connectio

Saturday at the water park

Saturday at the water park This is a tale of two college kids from two completely different worlds. Actually, its a story about going to a water park. But the reason my boyfriend and I ended up at the water park in the first place is that hes from a ski family; they own a condo in Maine and hes a ridiculously good skiier (that really is him, by the way). Im from a beach family in Ohio; I am of the firm belief that summer is not summer until one has read at least five books while basking in the South Carolina sun. Since a) relationships are all about compromise, b) we dont have a great deal of money, and c) we work too hard (Adams working his UROP and a research assistantship at Draper Labs, and Ive only taken three days off my UROP this summer, two of which were federal holidays) we decided to take our vacation this summer at Water Country, a water park about an hour away from MIT in Portsmouth, New Hampshire. Adams friends from high school, Malox and Jinkrod (Not their real names. Adams dad nicknames everyone in his life.) showed up at the dorm and picked up me, Adam, and our friend Mark, who used to live in our suite and now just lives on our floor. We drove up to Water Country while blasting Boston because one of them is an MIT grad and because Adam and Malox like to sing off-key at the top of their lungs. It was a gorgeous day, 85 degrees and sunny, and we got started right away on one of the innertube rides. We ended up riding every one of the water slides, except for me I refused to ride the one that was almost vertical. To assuage me and my vacation = lazy sensibilities, we even rode the lazy river. Three times. It was a sweet vacation we got to eat Cool Dogs and scream our lungs out on the newest water slide, Dragons Den. And I got to run around with a bunch of cute guys. What more could you ask for in a vaca?